Barbie Anniversary Book

World’s best PR stunts

The newspapers love a good PR stunt, but they’re hard to get right. Here’s a rundown of the 10 best PR stunts to provide you with inspiration.

Tourism Queensland’s ‘Best Job In The World’

Aimed at promoting tourism, this PR campaign prompted a worldwide search for someone to take on the £70,000 caretaker job on Hamilton Island, billed as the ‘Best Job In The World’.

KFC’s Face From Space

In 2006, KFC created an 87,500 square feet picture of its new logo in the Nevada desert, which was so large it could be seen from space. The process took 24 days but gained the fast food giant countless column inches.

Kellogg’s ‘Wind Up’ stories

Some of the best PR stunts manage to make it under the radar to appear as genuine news stories. Kellogg’s ‘Wind Up’ campaign, which was put together to coincide with the launch of their new Winders snack, saw several fictional stories being fed to the press, including one about a man who apparently discovered an image of William Hague in his toast.

Mattel’s ‘Barbie Street’

Mattel painted an entire street Barbie pink to boost sales; media coverage of the event is estimated to have reached over 100 million people.

Visit London turf Trafalgar Square

Trafalgar Square was completely turfed over as part of Visit London’s 2007 campaign to promote green spaces in London. Over the course of two days, visitors were invited to pull up a deckchair and enjoy the 2,000 square green space.

Resident Evil’s offal barbeque

To mark the launch of the Resident Evil computer game, Leicester Square was taken over by zombies for a night. The scene caused quite a stir, particularly when they started chowing down on bits of offal…

Confused.com’s safety proof street

The insurance comparison website tracked down the most accident-prone street in Britain and covered everything in bubble wrap. It took eight men more than 12 hours and 1,500 square metres of bubble wrap to cover everything from lamp posts to garden gnomes.

IKEA’s Bondi book swap

IKEA installed 30 bookshelves on Bondi Beach for a day to encourage beachgoers to either swap their old books for one or the shelf or take one in exchange for a donation to charity.

Extreme Scrabble

Organised to mark the 60th anniversary of the popular board game, among the Scrabble games played out in ‘extreme’ circumstance were one played underwater while surrounded by sharks and one played during a skydive.

Retail PR can really boost your business so make sure to look for the best and most experienced PR agency in Manchester when you are looking for assistance

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Robert Best’s 10th Anniversary Party – Barbie Fashion Model Collection BFMC

Pink Satin Bow Off White Ribbon Cake Knife and Server Set for Wedding or Ceremony $17.99 Beautiful Pink Satin Bow White Ribbon Cake Knife and Server Set for Wedding or Birthday…

The Wizard of Oz (70th Anniversary Edition) [Blu-ray] $12.33 Studio: Warner Home Video Release Date: 03/16/2010 Run time: 101 minutes Rating: G…

Hellbound: Hellraiser II – 20th Anniversary Edition $10.96 Definitely not one for the weak of stomach, Hellbound takes up where the first Hellraiser left off, piling on the gore to near camp levels. Luckily, the 1988 sequel retains enough of British horror-meister Clive Barker’s macabre wit–like the original, it’s based on a Barker story–to save it from the schlock-heap. Hospitalized following her last misadventure, Kirsty (Ashley Laurence) implores aut…

Barbie My Favorite Barbie: The Original Teenage Fashion Model Barbie Doll $19.99 In celebration of Barbie doll’s 50th anniversary, favorite dolls and period fashions return, recreated in loving detail. If you missed your chance before, or no longer have your beloved Barbie, now is your opportunity to reconnect with a long-lost friend! Each set includes a reproduction Barbie doll, and extra reproduction fashion from the era and a collector’s booklet. Complete your 50th annivers…

Barbie Julia Doll $28.00 Julia debuted in September of 1968, changing television history forever. Played magnificently by Diahann Carroll, Julia challenged stereotypes and changed perceptions. Warm, spirited, and determined, Julia became a star, who is fondly remembered even today. This wonderful reproduction of the original Julia doll from 1969 celebrates all that made Julia AND Diahann so beloved. The strikingly beautif…

Barbie Then and Now 1959-2009 50th Anniversary Bathing Suit Doll $8.99 The popular Bathing Suit Barbie doll of 1959 is re-created for 2009! Barbie doll wears her classic ponytail and striped swimsuit in a modern two-piece style, and includes a cell phone and sunglasses as must-have accessories! She has a Barbie 50th tag around her ankle….

Barbie: All Dolled Up: Celebrating 50 Years of Barbie $5.48 Barbie™ All Dolled Up is a dazzling celebration of the fiftieth anniversary of Barbie™ doll. Fully illustrated and featuring three-dimensional replicas of rare memorabilia, this unprecedented book truly brings Barbie to life in full-color, and fabulous style. With the full support of Mattel, the publication of All Dolled Up is a highlight among nationwide Barbie events and marketing init…

Collector’s Encyclopedia of Barbie Doll Collector’s Editions: Identification and Values $29.95 Editorial Reviews Product Description This comprehensive guide begins with the earliest Barbie dolls Mattel produced for collectors, the International (Dolls of the World) series, begun in 1980. All 39 porcelain Barbie dolls, all of the Stars ‘n Stripes military dolls, all of the Happy Holidays dolls, all 64 Dolls of the World, all DOTW Princesses, all pop culture dolls like James Bond and Lord of…

Barbie 50th Anniversary Paper Doll Book (Barbie) $4.99 Golden Books and Mattel are proud to celebrate 50 years of Barbie books! Girls ages 3-7 will love this vintage paper doll book from 1962. It features classic Barbie and Ken paper dolls and over 30 fabulous fashion outfits! …